As an Art Director, I conceptualize, present, and build design work for a startup focusing on urban design solutions to flooding. First Street's brands include Seawall Coalition, FloodIQ.com, Miami Forever, and SeaLevelRise.org. Projects include branding, web, UI/UX, events, ads, presentations, and video.

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Criteo & HookLogic

 

As Senior Graphic Designer at Criteo (who acquired HookLogic), I lead the Brand Solutions team and support corporate marketing. Projects include presentations, print and web materials, data visualization, and event collateral.

 

 

A mobile-first approach.

 

Projects have included the #1 global college admissions database, a fashion analytics dashboard, and a Chevron-supported electrical current system.

 

 
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Investors, clients, or your mom.

 

A presentation's style should reflect whether it's for a 500-person client event, startup pitch, or a leave-behind that doubles as a brochure.

 
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Branding is more than a logo.

 

A complete brand includes a logo, stationery, a color palette, and a brand guide that sets rules for future design projects.