The Metropolitan Waterfront Alliance, headquartered in NYC's Financial District, fights to further education, infrastructure, and recreation along the New York and New Jersey coastlines.
The logo idea derives from the notion of connection since the alliance's mission is to reconnect your everyday city resident with something they've lost touch with. "Connect-the-dots" is a universal concept even a child could understand.
The smaller, secondary logos refer to each of the alliance's 5 sub missions. They do not change the original logo, only modify it by nodding to their overarching organization. Here, the dots look like bullet point — the same way bullet points refer to details in text.
Copywriting is what makes my print ads stand out. These posters, intended for subway platforms and cars, are based on puns because subways are the one place New Yorkers have time to ponder. The campaign is also scalable across any type of media.
My website focus was highlighting the events. Events, after all, are what place people back in contact with the water they've lost touch with. The sub-mission color palette returns here to clarify which piece of the mission each event falls under.
Boozeum is a proposed museum in downtown Manhattan with the mission of fuzing alcohol culture with learning culture.
Booze + museum = Boozeum. Get it?
Projects within its branding included a mobile app, website, ticketing systems. Other projects available to view upon request are a wine sleeve, commercial, and signage.
HookLogic specializes in e-commerce performance marketing and partners with brands like Walmart, Target, General Motors, and Expedia. My role involves working with retail and travel brands to encourage more stores and manufacturers to partner with the company.
Deliverables include whitepapers, one-sheets, email blasts, infographics, event materials, and pitch decks.